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Beauty Academy
About Project Do training programs have to worry as much about SEO as do e-commerce or repair service companies? The answer is yes. If you want your school, academy, course to get found online and have a successful recruiting process, you need to invest in SEO. School...
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How to Be a Great Listener
Have you ever missed out on what a person was saying because you were thinking of the best way to respond to them? Or fill in a blank when a person paused and what you filled in was very different from what they wanted to say? Or have you ever asked someone to repeat...
How To Avoid Anxiety While Keeping Up With Social Media
Most people use social media to grow their brands on platforms such as Instagram. However, for other people, social media is intimidating, frustrating and often a source of anxiety. Social media isn’t as bad as most people claim. It’s actually a great place to share...
How To Talk About Yourself
To sell something, you have to talk about yourself. Some people find it easy to talk about themselves. However, for others, it is a daunting task. Explaining what you do and how you can help a person you just met is not supposed to be easy. And even if talking about...
Digital Marketing
SEO Content: The Ultimate Guide
In the ever-evolving world of digital marketing, mastering SEO content remains a key driver for achieving online...
How to Develop a Content Marketing Strategy
Setting up a strategy that brings sustainable income through a stable traffic flow is the main goal for any successful business. Even if you have had a stable content marketing or you are just starting to establish your brand, it is always a smart move to keep...
Say HELLO Properly And Have Less GOODBYES
On my blog and in my newsletter articles, we often explore issues relating to email newsletter content, subject lines, email's role in the broader marketing mix and so on. In this article, I want to discuss several often ignored but powerful elements of the email...
Website Traffic Statistics & Analytics
If you are a webmaster of a website, you must be using some web analytics software like Google Analytics, Statcounter, Awstats etc. But what web analytics are? Web analytics is the comparison of data collected from the internet (via a website or any other sources) and...
Conversion Optimisation
Conversion optimisation was born out with the rapid growth in online marketing. As customers started trusting online sources to buy their products, there was a rush among the online vendors to gain the trust of more and more customers. Many websites witnessed massive...
Business News
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Tips For Creating Your Own Freelance Opportunities
Whether you specialise in graphic design, copywriting, photography, web design, digital marketing or any other...
The Battle Of The Email Bulge – 4 Inbox Overload Killers
Recently a friend boldly declared “I LOVE receiving SPAM emails!”. Realising that she was serious I was curious as to why she would make this declaration. She went on to explain that as the manager of a community organisation with about 100 volunteers, hundreds of...
Self Growth
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How to Be a Great Listener
Have you ever missed out on what a person was saying because you were thinking of the best way to respond to them? Or...
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I love to reflect on many things related to digital marketing, and freelancing with my viewpoints and experience. Get your dose of the perhaps useful information below.