Most people use social media to grow their brands on platforms such as Instagram. However, for other people, social media is intimidating, frustrating and often a source of anxiety. Social media isn’t as bad as most people claim. It’s actually a great place to share your work, grow your network, improve your personality, and reach potential clients. If you are a creative person using social media, here are some of the best tips on how to avoid getting overwhelmed.
Become A Content Creator
If you are constantly posting images without any content, your profile will become a place most people don’t want to visit. Rather, you should become a content creator. You should produce content that you enjoy on your own time. Share any content that feels authentic and right to you as well as your professional journey. Remember, you are not on social media to please other people. Instead, you are there to share what you have.
Mix things up a bit by sharing a picture of you in action. For instance, you could be holding a physical packaging design or standing in front of a wall you have painted. Even better, it could be a time-lapse video of you creating a new website. It’s time to become creative.
Always use a platform that you enjoy and makes sense for your type of creativity. For instance, if you are a hand-lettering artist, you should consider using Instagram. However, if you don’t like Instagram and its social aspect, you should consider using Dribble.
Take Your Time
Always remember that nothing happens overnight. You have to start somewhere and build from there. When growing your social media account, you need to be patient. Clients will not come when you post your first photo. They have to know you. Therefore, you need to start by sharing more about yourself and your work. Note that the connections you make on social media will eventually lead to conferences, events and future projects. Just like you wouldn’t rush growing your business, you need to do the same with your social media account.
Stay True To Yourself
Comparing yourself to other social media accounts will be a thief of joy. You might look at other people’s work and wonder if yours will ever look like that. Remember, everyone is learning and moving at their own pace. You have different experience levels.
Everybody brings something to the table, so don’t forget to do it. Always stay true to yourself and block any negative attention or opinions. Don’t compare yourself to other people, and always remind yourself of your uniqueness.
Build Genuine Relationships
Direct Messaging is similar to email. It has become important. If you want to grow your network on social media, you should consider direct messages. Sending a DM will allow you to reach more prospective clients and land more projects. Of course, before asking for a job or offering your services, you need to build a relationship with the people you are reaching out to.
Remember, social media is a social platform. You can build a connection with someone by sharing why you love their work and how you came across their profile. Even better, you can share something about what you have learned from them. Start by asking them a question that is simple to answer to open up the conversation.
Social Media Isn’t A Requirement
If you don’t want to be on social media, that’s ok. Not everyone will be interested in social media. It’s actually alright to be creative without an Instagram account. There are many ways to network and grow your business without using social media. No matter what profile you are using online, you need to put in the time and effort to build your presence online.
Yes, social media doesn’t need to be a source of anxiety or intimidation. It also doesn’t need to be a weird place when you are showcasing your business or work. You need to take advantage of social media and showcase your talent and personality to other people. If you use it correctly, you can enjoy a lot of benefits from it. Therefore, take the time to use these tips to take advantage of social media today to boost your creative side effortlessly.