In this day and age, digital marketing is absolutely vital. Thanks to smart devices, potential customers are spending a significant amount of time online. Digital marketing is essential if you want to keep up with your competitors. If you’re the owner of a small business, internet marketing may feel overwhelming. Thankfully, these five digital marketing techniques can lead any type of business owner to success.
1. Set Attainable Goals
If you want your business to grow, you’re going to have to set goals for your company. Whether you’re trying to draw in more customers or increase your sales numbers, you’ll want to set solid goals that you’ll be able to achieve. If you’re working towards an attainable goal, your chances of success will increase dramatically. Internet marketing is essential if you want your business to thrive. However, if you’re not working towards anything specific, you’re not going to make a lot of processes. Strategies are an important component of digital marketing. Make sure you know what to work towards.
2. Focus On Marketing Funnels
Marketing funnels should be a part of any digital marketing strategy. What is a marketing funnel? It’s a map of a customer’s journey. It starts to when the customer knows nothing of your business, continues on to the point at which they become a lead, and moves on to the strategies that will convert that individual into a customer. Calls to actions, offers, and opt-ins can all be components of a funnel. It’s wise to break your marketing funnel up into four parts. The funnel starts with Awareness, continues on to Interest, builds to Desire, and ends with Action.
Awareness occurs at the moment a prospective customer becomes aware of your product or service. Even though the customer is still a stranger to you, they know that your business exists. They’re searching for something. You’ll want to show them that you can provide the thing that they’re looking for. A strong call-to-action or a lead magnet is a perfect choice here. You should connect the customer with a resource that’s related to the product or service that they’re interested in. In exchange, you can ask them to provide you with useful information, like their email address and phone number. Learn more about the customer, and get the information you need to follow up on that lead.
When a customer hits the interest stage, they are actively showing interest in one of the products or services that your business provides. At this stage of the game, you’ve already provided them with information. Thanks to your lead magnet or call-to-action, you already have some of their information. You have their interest, and you should follow up on that. Provide them with additional information that is tailored towards their needs. If you show a prospective customer that you’ve learned more about them, you’ll be able to demonstrate to them that you’re attentive. If you show them that you can meet their needs, their interest levels will increase.
When you reach the Desire stage, the customer will be interested in a specific product or service that you offer. They’ve found something that they’re genuinely interested in. At this point, you should reach out to them with an email or a call-to-action. Ask them if they’d be interested in scheduling a consultation with you. You may also want to tell them more about the product or service that you’re offering. Let them know why this product or service is a good fit for them.
When a customer hits the Action stage, they’ve taken a step towards making a purchase. At this point, you’ll be able to convert a prospective customer into a lead. You’ve already provided them with useful information, demonstrated that you consider your customer needs, and show them that you have something to offer them. From there, the only things left to discuss are subjects like cost, payment, and other aspects of your product or service that might be relevant to them.
If you have a strong marketing funnel (check Neil Patel video above), you won’t just generate more leads. You’ll also be able to take an ordinary lead and convert them into a repeat customer. If a customer has an excellent experience with you, there’s a good chance that they’ll buy from you again. They may even tell other people about your business! While developing a marketing funnel can take a lot of work, it’s definitely worth the extra effort. Below, you’ll see a break down of various aspects of a marketing funnel. Use that information so that you can put together a strong funnel.
3. Create A Call-To-Action
A call-to-action should be a part of your marketing funnel. However, you won’t be able to create a call-to-action unless you take the time to learn what a call-to-action is. In a nutshell, a call-to-action consists of words or an image that encourages visitors to take action. A call-to-action might ask someone to sign up for a mailing list or watch a webinar. The call-to-action should direct visitors to a landing page that offers them some sort of incentive in exchange for their contact information. If a call-to-action is effective, you’ll see an increase in both leads and conversions. Clicking a call-to-action and arriving on a landing page is the ideal lead generation path. If you want to boost your visitor-to-lead conversion opportunities, you’re going to have to create a number of calls-to-action, optimise them, and distribute them across the web. Ideally, your call-to-action should catch a prospective customer’s attention and guide them down to the next step of your marketing funnel.
4. Developing An Effective Lead Magnet
You can use a lead magnet on its own or combine it with a call-to-action. This can be a component of your marketing funnel, and it can also move prospective customers towards your funnel. You can offer visitors something that is related to the product or the service that they’re looking for. You can use your offers to gather additional information about a prospective customer while moving them further into your funnel. This can turn a stranger into a high-quality lead that is likely to purchase your product or service. The key concept behind a lead magnet is an information trade. You can offer them something like a free e-book or webinar. However, the customer won’t be able to take advantage of that offer unless they complete a form that provides you with additional information. That information can help you determine how you should interact with them as they move further into your funnel.
5. Increasing Traffic
You won’t be able to drive people towards your marketing funnel unless your website is drawing in traffic. Thankfully, there are plenty of ways to increase the traffic your site receives. Some of the best methods include:
Effective Keywords: You should place keywords related to your product or service in your content. An effective keyword strategy will cause your site to show up in more search results, which will lead to an increase in search traffic.
High-Quality Content: Make a point of creating valuable content that advertises your products or services. Place this content on authority websites, and include links to your website within the content. Doing this will help you to build a brand, and it will also bring even more traffic to your site.
Social Media: Social media posts allow you to engage with your customers in a positive way. Make sure you use pictures, videos, and other types of media in your post.
Site Optimisation: No one wants to spend time on a site that isn’t functioning properly. Go over your site and make sure it’s running perfectly.
These digital marketing strategies may be simple, but they’re very effective. If you try them out, you’ll see that they can have a huge impact. If you’re trying to grow your business, you should absolutely be focusing on digital marketing.