Would you like to know more about the services and the benefits you can enjoy when hiring a digital marketing consultant or agency to help your business improve its online presence and authority?
If you do, I can easily see why; you’ll want some reassurance that your financial effort will be well worth it. Perhaps you already have some expectations.
Nevertheless, my rich experience in digital marketing tells me that things are actually not that simple. As a matter of fact, what you really need may be totally different than what you think you need to make your business more visible and more appealing to internet users.
I’m going to detail the deliverables you should be looking for and the potential reasons why these deliverables can differ that much from one agency to another.
Basic Digital Marketing Services Agencies Provide
To start with, you must be aware that you won’t be able to know right off the bat what deliverables you’re going to receive once you sign up to a digital marketing agency. Your specific situation will influence the marketing strategy and its results.
Even after having the opportunity to assess your current situation, different digital agencies will offer you different sets of deliverables. Some of these agencies may not make any promise, while others may provide you with different types of documents on a monthly basis.
Here are a few of the typical deliverables such agencies may provide:
– Consumer research and the building of a buyer profile (based on thorough research and insight)
– Content marketing (various articles, blog posts, ebooks, and other such documents)
– An SEO audit (this will enable you to decide upon the opportunities to improve your presence in search)
– Email marketing services (automated email messages sending, email addresses collecting)
– Landing pages research and development (designed to convert your website visitors to leads or even to paying customers)
– Calls-to-action (these buttons are the ones that attract visitors to perform certain actions such as downloading a bonus or signing up for a newsletter)
– Conversion optimisation (to help your website convert at a higher rate)
Typically, you can expect to receive about two pieces of content every week to be worth your investment. Nonetheless, the first month is usually dedicated to setting up all digital marketing automation processes that will bring you the expected results.
These deliverables may include setting up email marketing campaigns and messages, as well as their logical sequence. SEO audit processes, consumer behaviour research and the setting up of the workflow are also among the activities most digital agencies will handle during the first month of their cooperation with a new client. Always keep in mind that quality is more important than quantity.
How To Determine Which Deliverables You Actually Need
The best digital marketing agencies should do more than simply sending you a list of things they will do for you. They should start by performing an in-depth assessment of your current situation. If they don’t do that, you can safely steer away from their services and seek for more reliable providers. Also, if you hear them saying that you need link building, consider running away from them. At the same time, keep in mind that the right agency should be able to make you understand what type of deliverables you can expect once you hire them.
They can determine the best strategies by asking you various questions on the specifics of your business, about your current situations, about your revenue and marketing goals. All these deliverables should be in direct connection to a certain goal, as this is the only way you can track your progress and measure your success.
For example, a blog post can have the goal to help you drive more traffic to your website, while an ebook can help you attract more leads.
Always remember that what you think you need may be totally different from what you actually need.
To give you only one example, I’ve got a question from one of these potential clients; he asked me what would I do for him. My answer was that I didn’t know just yet. He was absolutely certain that he needed to acquire more Twitter and Facebook fans and followers.
In fact, I explained that I didn’t want to simply take his money in exchange for growing his social media follower base. I showed him that he needed to rather think in terms of improving his revenue and his bottom line. You can easily see now how your perception of a deliverable may be different from what the agency will offer you.
Tips From A Savvy Digital Marketer
I like to call myself a digital marketing expert only to help people understand what I do for a living. In fact, my personal belief is that everything boils down to trust. When the client trusts the agency to do a good job, he or she will understand that the deliverables may not overlap their expectations.
As nobody can guarantee results, ensure that you choose an agency or consultant that can show you what you’re going to get from them but only after undergoing a thorough assessment of your needs.
Now that you know what to expect from a digital marketing agency, ensure that you put together a shortlist of inbound agencies to further contact. Trust your gut and pay close attention to details, and you should be fine.