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How to Be a Great Listener
Have you ever missed out on what a person was saying because you were thinking of the best way to respond to them? Or fill in a blank when a person paused and what you filled in was very different from what they wanted to say? Or have you ever asked someone to repeat...
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SEO Tips – How To Increase Organic Traffic
SEO or Search Engine Optimisation is an approach to search engine strategy that allows you to improve your ranking on the web. SEO consist of a series of techniques or tools that help enhance traffic to your website to attract more potential customers. Over time these...
How to Create a Social Media Strategy
Social media has become one of the leading platforms in the world today that allows business owners to increase their traffic, sales and brand awareness. A social media strategy helps you to plan out everything to the minute detail and achieve success on social...
Digital Ubiquity
Anyone could be forgiven for thinking that the world that we know it is coming to an end... but not for the reasons apparent. Yes, the economy is getting worse, planes are dropping out of the sky, mother nature is sending whatever she can throw at us, and human nature...
Digital Marketing
How to Develop a Content Marketing Strategy
Setting up a strategy that brings sustainable income through a stable traffic flow is the main goal for any successful...
The Simple Guide to Forum Marketing
The rise of the internet has allowed small businesses and entrepreneurs to market their business without needing the same finances as the big budget corporations. No longer does it require tens or hundreds of thousands of dollars to reach your target audience. In...
Email Marketing
What exactly is email marketing, and how did it start? Depending on which source you use, Ray Tomlinson sent the first email in either 1971 or 1978. This marked the start of the era of modern communication. It wasn't a special message at all, just a series of letters...
Content Marketing
Understanding Content Marketing You might have heard, “content is king.” This is the buzz phrase among content marketers right now. While its accuracy is up for debate, it nonetheless is an indication of the importance of content in online marketing. It is indicative...
What Is SEO?
Search Engine Optimisation (SEO) refers to the practice of making improvements to increase the quality and number of visitors to a website to improve rankings in the search engine results. According to research, websites on Google's first page receive nearly 95% of...
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Broken Images = Broken Brand – The Importance Of External Testing Of Your Email Newsletter
Occasionally (but often enough to warrant a rant about) I receive an email that was obviously sent by somebody who...
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Self Growth
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Understanding And Avoiding Burnout
Does the thought of coming to work make you feel exhausted and drained of energy? Do you sometimes feel mentally...
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I love to reflect on many things related to digital marketing, and freelancing with my viewpoints and experience. Get your dose of the perhaps useful information below.