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I love to reflect on many things related to digital marketing, and freelancing with my viewpoints and experience. Get your dose of the perhaps useful information below.

How to Create a Social Media Strategy

How to Create a Social Media Strategy

Social media has become one of the leading platforms in the world today that allows business owners to increase their traffic, sales and brand awareness.  A social media strategy helps you to plan out everything to the minute detail and achieve success on social...

Digital Ubiquity

Digital Ubiquity

Anyone could be forgiven for thinking that the world that we know it is coming to an end... but not for the reasons apparent. Yes, the economy is getting worse, planes are dropping out of the sky, mother nature is sending whatever she can throw at us, and human nature...

How to Develop a Content Marketing Strategy

How to Develop a Content Marketing Strategy

Setting up a strategy that brings sustainable income through a stable traffic flow is the main goal for any successful business. Even if you have had a stable content marketing or you are just starting to establish your brand, it is always a smart move to keep...

Say HELLO Properly And Have Less GOODBYES

Say HELLO Properly And Have Less GOODBYES

On my blog and in my newsletter articles, we often explore issues relating to email newsletter content, subject lines, email's role in the broader marketing mix and so on. In this article, I want to discuss several often ignored but powerful elements of the email...

Website Traffic Statistics & Analytics

Website Traffic Statistics & Analytics

If you are a webmaster of a website, you must be using some web analytics software like Google Analytics, Statcounter, Awstats etc. But what web analytics are? Web analytics is the comparison of data collected from the internet (via a website or any other sources) and...

Conversion Optimisation

Conversion Optimisation

Conversion optimisation was born out with the rapid growth in online marketing. As customers started trusting online sources to buy their products, there was a rush among the online vendors to gain the trust of more and more customers. Many websites witnessed massive...